Introducing Good AM: Revolutionizing the Condom Industry in South Africa
In a country like South Africa, where sexual health remains a critical public health concern, innovative solutions are needed to address the challenges faced by individuals in accessing high-quality condoms. Good AM, a pioneering youth-led, black-owned, female-led startup, is stepping up to revolutionize the condom industry and promote sexual health across the nation.

Meeting the Need for Innovation
South Africa grapples with high rates of sexually transmitted infections (STIs) and HIV/AIDS, underscoring the urgent need for effective prevention measures. Good AM’s mission is to prioritize innovation, quality, and responsibility in the production, distribution, and future manufacturing of premium condoms. By leveraging cutting-edge technology and sustainable practices, Good AM aims to create high-quality condoms that meet the diverse needs of South African consumers.
A Customer-Centric Approach
At Good AM, the customer comes first. Our team is dedicated to ensuring that we prioritize the preferences and feedback of our consumers in every aspect of our operations. From product design to distribution channels, we strive to tailor our offerings to meet the unique needs and preferences of South African individuals, empowering them to make informed choices about their sexual health.
Meet the Team Behind Good AM
-
Tshiamo Shisana (CEO): Tshiamo embodies the fusion of youthful innovation and entrepreneurial vision. Despite being a second-year Business Management student at the University of Pretoria, her leadership qualities and forward-thinking mindset set her apart.
-
Tebele Modiba (Chief Marketing Officer): Tebele is a strong individual with a deep understanding of marketing across various sectors. His passion, goal orientation, and ambition drive him to promote Good AM’s mission with zeal and dedication.
-
Makhantha Mahlane (Production Manager): Makhantha brings years of experience in supply chain management to the table. With a background in entrepreneurship and a keen eye for innovation, he optimizes production processes and drives innovation within the organization.
-
Sizwe Phiri (Operations Manager): Sizwe epitomizes the essence of an aspiring entrepreneur. His business acumen and unwavering commitment to success fuel his efforts in streamlining operations and cultivating strategic alliances for Good AM.
Vision and Mission: Redefining Intimate Wellness
Good AM envisions a future where pleasure, safety, and sustainability intersect seamlessly. Our vision is to become the foremost global leader in intimate wellness, redefining the boundaries of pleasure and safety through innovative and sustainable condom solutions. Our mission is to empower individuals to embrace their intimate wellness journey with confidence, providing access to premium, innovative, and responsibly manufactured condoms at a cost-effective price point.
Product Range
Good AM offers a diverse range of products to cater to various preferences and needs, including:
- Ultra-Thin Condoms
- Ribbed and Textured Condoms
- Flavored Condoms
- Specialty Lubricated Condoms
- Non-latex Options
Commitment to Excellence and Social Responsibility
At Good AM, we are committed to excellence and social responsibility. We strive to provide individuals with the tools they need to prioritize their sexual health and well-being, fostering a culture of openness, pleasure, and environmental stewardship. By offering a range of high-quality products that meet the diverse needs of our customers, we aim to inspire confidence and promote healthy choices in intimate relationships.
Social Responsibility: Advancing Sexual Health Education and Awareness
Good AM Condoms is dedicated to advancing sexual health education and awareness in South Africa. We firmly believe in breaking down stigmas associated with sexual health, fostering open communication, and ensuring access to resources for safer practices. Through our active support of initiatives focused on these goals, we strive to empower individuals to make informed decisions about their sexual health and well-being.
Good AM is more than just a condom brand – it’s a movement towards healthier, happier, and more fulfilling intimate experiences for all South Africans.
Together, let’s create a more inclusive and supportive environment where everyone has the knowledge and resources they need to lead healthy and fulfilling lives.